Going Private – Implementing Change

It may be something you have been considering for a while, but you’re worried about how to tell your patients.

How will you be perceived in your local community? Will your patients leave your practice?

There are a few things you can do to make the process simple and relatively painless

First up – planning. Fail to plan and you are planning to fail, as the saying goes. Set a date when you will start to offer private treatment only.

Six months in advance is a good time to allow you to start informing your existing patients of the changes.

Which leads us nicely on the next stage, communication.

Good communication will be the difference to a successful conversion.

Be clear in your WHY?

Why are you becoming a private only clinician /practice?

Why should your patients convert to private?

What are the benefits of becoming a private patient?

Becoming a private practice can be a smooth process but it’s important to remember some patient will not be happy, so it’s really important you discuss as team and agree how you will communicate the changes when you reach opposition.

If you require any assistance with a private conversion, please contact us for a free consultation.